Brand marketing specialist and award-winning author Lauren Young is the founder and CEO of Freshly Baked Communications, a Crystal Lake, Illinois-based marketing communications firm that specializes in creating targeted marketing strategy for businesses through copywriting. Freshly Baked Communications’ services include brand marketing, SEO content writing, copywriting and editing, resume creation and revision, and social media account management and training.
Young and her team have written for the retail, consumer packaged goods, science, technology, health care, education, and non-profit industries. Among the firm’s clients are OfficeMax, Kraft Foods, Zebra Technologies, AHIMA, Siemens, Kaplan, and DePaul University. In 2008, Freshly Baked Communications placed in the top three percent of all participants in the Google Online Marketing Challenge.
Young, who began her marketing career at Kraft Foods, named her company Freshly Baked Communications to reflect the type of work the firm does – memorable and worthy of attention. She is the author of Pour: Marketing Success Starts with the Right Ingredients and Stir: Achieving the Perfect Marketing Mix.