Search engine optimization practitioners today look to SEOmoz as their guide to attaining higher rankings on Google and other search engines. Rand Fishkin, the founder of the successful SEO website, actually started out as the web expert in his mother’s advertising firm. They hired third party providers to provide SEO work to their clients. However, these firms failed to provide effective results for their clients and Rand ended up having to learn it himself. While he was at it, he also picked up web design skills.
The idea behind SEOmoz is that SEO need not be complicated or shrouded in mystery. In 2004, Rand was struggling with SEO and launched the blog around the idea of sharing information and transparency. It was in 2005 when it got its first breakthrough. Newsweek Magazine featured the company in a five-page spread about search engine optimization. After receiving media spotlight, clients started contacting them about SEO instead of web design/development. There are also several excellent decisions that helped pushed the company forward including:
- Writing The Beginner’s Guide to SEO – Written since people want to know more about SEO. It also brought SEOmoz a significant number of clients and higher traffic. The guide is still considered a good resource.
- Community Participation – Rand Fishkin started out by blogging about SEO. That led to consulting, which then led to the development of software tools. Though, if there is one thing that still makes SEOmoz stand out from other websites, it is that their bloggers still take the time to provide genuine SEO advice to readers.
Today, the company has more than 5,000 paying clients, while there are 135,000 members using the free tools offered on the SEOmoz website.