Making Use of the Best of the Web

With around 5.5 million unique visitors per month, MakeUseOf is a leading online resource for technology tips and tricks. Co-founder Aibek Esengulov, who holds a Bachelor’s Degree in Computational Science and a Master’s Degree in Entrepreneurship, didn’t know exactly what he wanted to do at first, though he did know that he wanted to create some sort of popular web service.

After realizing that there weren’t much websites that reviewed technology sites, apps, and tools for end users, Esengulov got to work and recruited his good friend Kaly Mochoev. Despite not turning a profit for the first two years, the co-founders persisted and even funded the startup themselves. And as more similar websites began to pop up, they made sure that they continued to publish only quality content at all times.

Currently, MakeUseOf employs about 25 people and has over 400,000 subscribers. Its Facebook and Twitter accounts have a sizable following as well.

Esengulov credits the company’s success to good old fashioned hard work. “I wasn’t particularly gifted about something. I’m just a regular guy. Persistence helped me. It was the most important quality that took me to where I am right now.”


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