Named one of America’s Best Young Entrepreneurs by Business Week in 2009, Shama Kabani is the founder and president of the Marketing Zen Group, a full service online marketing agency based in Dallas, Texas. When Kabani started her company, she wasn’t fazed by all the other similar firms that were already out there.
Understanding the importance of differentiating oneself from the rest of the crowd, she noticed that clients wanted more than consultation services. Thus, Kabani positioned the Marketing Zen Group as a one-stop web marketing company and began to offer other solutions such as search engine optimization, reputation management, and web design. The result was a significant increase in revenues.
“No matter what business you are in, find a way to stand out,” Kabani advises. She also warns against falling in love with one’s idea. “Be open to objectively analyzing, changing, and – if necessary – moving on from a bad idea.”