Founded by college friends Claire Mazur and Erica Cerulo, Of a Kind is a website that features a rising designer and their story every week. In addition to the behind-the-scenes scoop, visitors of the site get the chance to purchase a limited edition piece created exclusively for Of a Kind, which comes complete with a signed and numbered certificate of authenticity.
Mazur, who worked in arts management, and Cerulo, an editor at Lucky magazine, both quit their jobs in August 2010 after coming up with the idea for Of a Kind over numerous email and in-person conversations. Both loved the thought of supporting new designers and offering something special to customers at the same time.
Three months later, Of a Kind was up and running. While many people get stuck in the idea stage, Cerulo and Mazur launched their venture quickly to see what’s working and what’s not, as opposed to just sitting around and thinking things through.
“Because you’re always going to be wrong,” Mazur says. “You’re always going have to change it.”