Teaching Men the Art of Charm

Many years ago, Jordan Harbinger and his friend AJ met at an Ann Arbor bar and quickly bonded over their common love of socializing with the opposite sex. After a night of teaching other men how to interact with women, they created the Pickup Podcast, which they recorded in a basement.

Thirty listeners tuned in on the first week, but within a year, the Pickup Podcast was downloaded more than a million times. At around the same time, Harbinger was laid off at the law firm where he worked due to the recession. He and AJ (a biologist) realized that they had a business opportunity in their hands, so together with musician Johnny Dzubak, they started The Art of Charm, a dating school for men.

Based in New York and Los Angeles, The Art of Charm offers various programs and seminars that help men improve their social skills. Harbinger says that they have had thousands of students, not just from the United States, but throughout the world.


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