It was in late 2001 that John Sollars realized there was an opportunity to set up an toner and ink cartridge business on the Internet. He started working on his idea in December, and three months later, Stinkyink launched. What’s up with the funny name? “I wanted something that would stand out, something that people would remember and which was also relevant,” Sollars explained.
Since its inception, Stinkyink has moved out of Sollars’s home and grown into one of the UK’s leading online retailers of printer ink and toner cartridges. The British Standards Institution-accredited company has accepted the Investors in People Award and Shropshire Chamber of Commerce’s Best Small Business in 2006 honor.
Sollars, who functions as managing director but still helps out in sales, customer service, and even the warehouse, believes in giving his customers the best online shopping experience possible. “My philosophy is that we will always treat our customers exactly the same as we want to be treated.”