Amy Scalia is the publisher and editor in chief of Cincy Chic, an online lifestyle publication for women in the greater Cincinnati area. A native of the city herself, Scalia launched the e-zine in 2007 when she saw that there was a large, untapped opportunity to serve Cincinnati women who were “hungry for information but too busy to dig for it” – a demographic to which she also belonged.
“I realized I could be the one to bring this information to this powerful, growing, and decision-making market,” says Scalia. Cincy Chic covers on a number of topics, including beauty, career, fashion, health, and local events. Scalia believes the website has remained successful because it addresses a genuine need among women ages 20 to 50 in Cincinnati.
Scalia also accredits her success to her educational background and experience. She holds a mass communications degree from Miami University, which taught her how to write and handle a content management system. She learned how to do “random little jobs” like graphic design, photography, and videography as well.
Aside from overseeing Cincy Chic, Scalia writes for Cincinnati.com, hosts for local TV station STAR64 WSTR, and acts as business development manager for Cincinnati Profile. Despite her busy professional career, she still makes sure to give back to other women.
According to her, she came from a family that never had much to donate. “When I started [Cincy Chic], I realized that I could help local non-profits by promoting their events and partnering to make them the recipient of our event proceeds.” She adds that she focuses on charities that help local women as they make up the readership of Cincy Chic.
In 2007, Cincy Chic received the Best New Product/Service of the Year honor from the Cincinnati Chamber of Commerce. Scalia was named to the Cincinnati Business Courier’s 40 Under 40 list in 2010.