Gina Mancuso Helps Shoppers Find Clothes That Fit (Without Actually Changing)

Gina Mancuso hates trying on clothes, so she created online fitting room LoveThatFit. Users can try on outfits in their own private virtual closet without actually changing clothes or leaving their home. They can upload a photo of themselves or choose a pre-defined model. Either way, users will have to enter their measurements, which LoveThatFit will use to determine whether or not a particular garment fits them well and flatters their body. Currently in private beta, the platform is scheduled to launch this fall.

Prior to founding LoveThatFit, Mancuso was a professional equestrian who also bought and sold horses. She eventually returned to school at the University of Miami and subsequently started a boutique fitness studio. As an experienced entrepreneur, Mancuso believes in not taking no for an answer. “A lot of people will tell you that you can’t do it, but trust yourself and trust your instincts,” she says.


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