When her parents’ business went under while she was in middle school, Jasmine Grimm didn’t complain about how they couldn’t buy her new clothes anymore. Instead, she went to their basement and rummaged through the boxes and boxes of clothes from the ’60s and ’70s. Though her teachers thought she was rebelling and her classmates made fun of her, Grimm embraced her new look. Eventually, she started shopping at Goodwill and learned how to score high-end brands for much less, differentiate between trendy and timeless pieces, and develop her own personal style. Grimm began receiving compliments on her clothes from women who would ask her to teach them how to dress.
Today, Grimm runs her own style consulting business Ruby, Inc. While completing her certificate in Entrepreneurial Studies and Small Business Management at the Whitman J. School of Management at Syracuse University, Grimm attended the Entrepreneurial Bootcamp for Veterans with Disabilities (EBV). The program, which ran for several weeks, culminated with the students writing a business plan and pitching it to venture capitalists within one week.
According to Grimm, the biggest lesson she learned was that an entrepreneur doesn’t have to know every nuance of a business, because there are many other people who do and could help “fill in the blanks.” “They taught me that if I just step out and try to seize an opportunity that there will be an entire network of people who will help guide and support me,” she says.
Grimm adds that she and her classmates joked that if they could build a business in a week, there was nothing they couldn’t do. She has since taken the confidence she gained at EBV and applied it to growing Ruby, Inc.
A multiple-time nominee for Central Penn Business Journal‘s Top 40 Under 40, Grimm volunteers for pit bull charity StubbyDog and practices Crossfit and Krav Maga during her free time.