Slava Rubin, From Frustrated Finance Student to Indiegogo Co-Founder

Born in Minsk, Belarus, Slava Rubin moved to the US with his family as a child. He grew up in Brooklyn and Scranton, and subsequently studied finance and business at the University of Pennsylvania’s Wharton School. After graduating, however, Rubin realized he wanted to do “more than just finance” and make a difference in the world.

In 2008, Rubin, Danae Ringelmann, and Eric Schell started Indiegogo with their savings. The crowdfunding platform, which was named one of Startup America’s partner companies in 2011, lets anyone raise funds for their entrepreneurial ventures, creative projects, and cause campaigns. According to Rubin, Indiegogo distributes millions of dollars globally every month. For him, the greatest reward of running Indiegogo is being able to put the power of funding directly into people’s hands.

“Think really big, start really small, and iterate very quickly,” he tells aspiring entrepreneurs. “Constantly look for feedback as opposed to your own opinion.”


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