Danny Garin’s business idea for a virtual farmers market was born out of a challenge posed by the entrepreneurship club at Colby College in Waterville, Maine. Together with classmates Marcus Josefsson and Noah VanValkenburg, Garin founded My Fresh Company. About a year ago, the trio launched MyFreshMaine.com, an online marketplace that sells fresh produce and artisan goods from farmers and producers in Maine. Josefsson calls it the “Amazon.com of local foods.”
According to Garin, their service allows farmers to focus on what they do best, which is growing their crops. Bill Spiller, who partnered with My Fresh Company during its first season, agrees. “I thought it was a good idea to get our products on the Internet, but it was something I didn’t have a whole lot of time for,” the owner of Spiller Farm says.
Orders placed at MyFreshMaine.com are sent straight to the farmer or artisan, who then packs the order and ships it to the customer. Because the goal is to provide fresh products as if they were bought at the farmers market, My Fresh Company currently doesn’t offer meat, cheese, or anything that needs to be refrigerated. Garin says they may also team up with restaurants in the future.