When Jordan Goldman was a high school student, he went to his guidance counselor for advice regarding his post-secondary education. He walked away from the meeting with disappointment, however. As he recalls, “I was able to meet with my guidance counselor for about 15 minutes, and it wasn’t really able to help me with anything.” Frustrated, Goldman began emailing existing college students to find out what the schools were really like. He received plenty of very useful information, and he kept emailing more students even after he had gotten into college. He eventually turned all the data he had gathered into a series of guidebooks called the Students’ Guide to Colleges, which was published by Penguin for five years.
After graduating, Goldman founded Unigo in 2008. Described as “a college resource built for the age of YouTube and Facebook” by The Wall Street Journal‘s Walt Mossberg, the website offers more than 250,000 free college reviews, live video counseling, and an online admissions curriculum called Absolute Admit. Launched earlier this year, Absolute Admit is a course that walks students and their parents through every step of the admissions process, from searching for a college to applications and interviews to acceptance. Absolute Admit features exclusive interactive video tutorials by former admissions officers from various US colleges, as well as provides live one-on-one assistance from professionals.
“When you’re doing your taxes, you get a professional to help,” says Goldman. “The process for applying to college is every bit as important, but there’s no equivalent.” And now there is. Since its inception, Unigo has helped millions of high school students and families find, get in, and pay for college. Goldman has also been recognized for his work, appearing as an education expert on ABC News several times and being named one of the Top 100 Young Entrepreneurs in America by the White House.