Bullfrog Power: Leading Canada’s Clean Energy Movement

Founded in 2005 by Tom Heintzman and Greg Kiessling, Bullfrog Power is a Canadian green energy provider that offers homes and businesses renewable energy solutions. The clean energy retailer launched in Ontario and now operates in Alberta, British Columbia, and the Maritime provinces as well. Heintzman, who currently heads the company with Kiessling, says he became an entrepreneur later in life. His passion for the environment, however, started a lot earlier.

As a student at McGill University, he was an active member of the Quebec Public Interest Research Group, a non-profit, student-run organization dedicated to advancing environmental and social justice issues on campus and in the local community. With the group, Heintzman oversaw the university’s first recycling initiative. Prior to co-founding Bullfrog Power, he helped establish Ecojustice Canada’s Ontario office, where he led advocacy campaigns related to the environmental impacts of the automobile, fishing, mining, forestry, and oil refining industries. Additionally, he has provided unpaid consulting services to the Nature Conservancy of Canada and served on the board of the Sierra Legal Defence Fund.

Now, Heintzman is focused on expanding the reach of Bullfrog Power, which only works with energy providers that meet or exceed the federal government’s EcoLogo standard. In addition to green electricity, Bullfrog Power also offers green natural gas. Introduced to Canadian consumers in 2011, the product is derived from organic matter in everyday waste. “Longer term, we are focused on advancing the renewable energy movement in Canada to bring us closer to our vision of a future powered by renewable energy,” says Heintzman.

Heintzman acknowledges that entrepreneurship is not easy, so he advises aspiring entrepreneurs to do something they’re passionate about. “Throughout my journey, one source of inspiration that has supported me has been the fact that, at the end of the day, what we are doing is good for the environment.” He hopes that Bullfrog Power can be a positive force in changing Canada’s energy landscape and entrepreneurial community.


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