Bundshop: Designed in China, Made for the World

Co-founded by Stephany Zoo, Bundshop is a new online marketplace that features independent Chinese designers and brands. Says Zoo, “Now that China is being taken seriously on the global stage in media and business alike, it is the right time for Chinese design to take the Western incumbents by storm.” Headquartered in Shanghai, Bundshop currently offers curated products from 50 emerging fashion, industrial, and product designers that were handpicked by the staff. With a focus on “designed in China” instead of “made in China,” Bundshop provides both a “curation” and an “access” solution, introducing the products and stories of Chinese designers to the world.

Zoo sees Bundshop becoming the industry leader in representing world-class Chinese brands in five years’ time. “There’s an old Chinese proverb: No one who can rise before dawn 360 days a year fails to make his family rich,” she says. “Just work diligently, efficiently, and with conviction.”


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