Simon Duffy was out shopping for skincare products for his wife when he realized that there were plenty of natural options for women but none for men. A few days later, he told his good friend Rhodri Ferrier about the lack of natural male skincare products on the market, and the pair agreed to create their own line. Despite having zero experience in the skincare industry, Duffy and Ferrier both quit their jobs to focus on their business. After 16 months of branding and product formulation, Bulldog Natural Skincare launched in mid-2007. Today, it is one of the most popular men’s skincare brands in its native UK, recently taking the number three spot from Gillette.
In an industry that is dominated by multinational companies with big advertising budgets, Bulldog competes with the top dogs by being different. “Bulldog challenges industry conventions on ingredients, packaging, ethics, and marketing,” says Duffy. “Bulldog is the only brand that is bringing something exciting and fresh to the category at the moment, and this is key to our success.”
Helping Bulldog stand out from the crowd is its commitment to using only body-friendly ingredients, meaning its products are free of any controversial man-made chemicals like sodium laureth sulphate, parabens, artificial colors, and synthetic fragrances. Additionally, Bulldog’s moisturizers, washes, and other products are not tested on animals and do not contain ingredients derived from animal sources. In fact, Bulldog is the first male skincare brand to be certified as cruelty-free by Cruelty Free International.
Bulldog is now available in over 10,000 retailers in 12 countries around the world, with the latest being South Korea. According to Duffy, the company will pause from entering new markets for the next few years in order to further secure its position in current markets. “We see huge potential for Bulldog to extend its product range, whilst continuing to deepen our market-leading skincare expertise.”