Fitness Startup Wello Crushes All Your Workout Excuses

Ann Scott Plante and Leslie Silverglide met their first week at the Stanford Graduate School of Business and bonded over a ping-pong game. The pair shared a love for business and fitness – Plante played tennis in college and used to work at Bain & Co., while Silverglide is a former gymnast who co-founded Mixt Greens. Today, they are co-founders and co-CEOs of Wello, a San Francisco fitness startup they established in 2011.

With Wello, Plante and Silverglide aim to make the world a healthier place and make working out easier. If you’ve been putting off working out because gym memberships are expensive and you don’t have time to exercise, get ready to say goodbye to your excuses. Wello lets you work out at home, at work, on a business trip, in the park – basically, anywhere – over live, two-way video. All you need is a laptop with a webcam and an Internet connection, and a little space to move. You can choose a one-on-one workout, which will be tailored and customized to you, or join a group workout of three to five participants and exercise with family and friends. Either way, you will be guided by a certified trainer in real time.

Wello is free to join and you can pay for your workout as you go or buy prepaid credits at a discounted rate. You can also purchase packages, i.e. multiple sessions with one trainer, to save even more. Whichever payment option you pick, Wello is cheaper than going to the gym. There are various exercise disciplines to choose from, including yoga, Pilates, martial arts, aerobics, and general training. You can search for a trainer on Wello by discipline, day, or fitness goal. All trainers are screened and give their first online lesson to a Wello employee. Silverglide and Plante test applicants themselves, sometimes doing three or four workouts per day.


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