Gina Panella, Co-Founder of POP NYC

Gina Panella is the co-founder of POP NYC, a fully integrated product development, manufacturing, and sourcing company. POP NYC makes custom bags, promotional items, and accessories for large brands and companies all over the world.

Panella has seven years of experience in the private label and promotional products industry and launched POP NYC two years ago after working for a similar company that didn’t always do business in the most professional of ways. Additionally, employee morale was low and people were working under “insane” timelines. Panella thought there had to be a better way, so she set out on her own.

“I am passionate about what I do because I love being able to take someone’s idea and turn it into a tangible item and see it on the streets,” she says.

POP NYC has worked with both start-ups and well-known brands. The company’s services include full product development, material sourcing, shipping logistics, and professional consulting.


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