Based in Vancouver, British Columbia, By Nature Design provides Canadian homes and offices with living furnishings such as framed plants, hanging foliage, and vertical gardens. The story of By Nature Design began with horticulture researcher Nicolas Rousseau, who believed that indoor spaces could be transformed with a bit of greenery and that connecting with nature could be simple. He eventually came across the Wallflower Living Frame, which had gained great commercial success in Europe.
Together with marketer Fred Collay, Rousseau started By Nature Design to change the way people see plants in the home and office. Both men are passionate about bringing stylish and well-designed products with a touch of nature to every indoor space in Canada and improving every person’s daily life.
By Nature Design has been featured on Citytv, Global BC, and Dragon’s Den, among others. The company was a finalist for Small Business BC’s Best Concept Award in 2011 and 2012.