Liam and Emily Watson, Founders of Silly Milly Moo

Based in Ballarat, Victoria, Silly Milly Moo is an Australian family-operated business offering a broad selection of children’s toys, décor, gifts, apparel, accessories, and more. The company was founded by husband and wife team Liam and Emily Watson, who were looking for a business that could initially be run from home and allow them to earn extra income while taking care of their kids. As parents of three young children, the Watsons were already familiar with the products available for little ones, so starting a business selling children’s products made perfect sense for them.

Silly Milly Moo’s offerings include fun plates, bowls, and cups; colorful teething jewelry; adorable fabric dolls; and cheery vinyl wall decals. Aiming to be parents’ one stop shop for all their kids’ needs, Silly Milly Moo strives to offer a superior shopping experience to make customers happy and encourage them to return. To this end, Liam and Emily inspect every product received from suppliers to ensure their quality and send out orders faster than customers expect.

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