Alli Webb is the founder of Drybar, a niche salon that specializes in offering blowouts for a flat fee of $40. A professional hairstylist, Webb was trained by Toni & Guy and spent many years working under the late John Sahag in New York City. In 2008, she started a side business called Straight-at-Home, providing in-home blowouts in Los Angeles. Though Webb only accepted clients on a referral basis, her business quickly took off. She decided to expand her one-woman operation and opened Drybar in 2010. Drybar now has 35 locations throughout California, New York City, Arizona, Texas, Georgia, Illinois, Massachusetts, and Washington, DC, with more coming soon.
Last year, Webb was named to Fortune’s “40 Under 40,” placing her among the likes of Marissa Mayer, Ben Silbermann, David Karp, Katia Beauchamp, and Tracy Britt Cool. Webb previously had a career in public relations, working with clients such as Paul McCartney, Faith Hill, and Keith Urban.