Raegan Moya-Jones: Mom on a Mission Introduces Muslin Baby Wraps to the World

Raegan Moya-Jones started her baby clothing company, Aden + Anais, out of necessity. In 2003, after moving from her native Australia to the US, Moya-Jones learned that she was going to be a first-time mom. Though she was living in a foreign country, she stuck to Australian motherhood traditions, which included swaddling babies in cotton muslin wraps. To her surprise, she couldn’t find the muslin wraps that were so common in Australia in New York.

“I thought, ‘How do Americans have babies without these?’” recalls Moya-Jones. That was her light bulb moment, and it wasn’t long before she found herself running Aden + Anais from her kitchen table at night while continuing her full-time job in sales at The Economist Group.

Today, Aden + Anais is sold in 63 countries around the world. Fans of the brand include parents, nurses, pediatricians, lactation consultants, industry experts, and celebrities. Moya-Jones never intended Aden + Anais to be a celebrity brand, though. Her goal was simply to introduce an essential product for all newborns.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s