Raegan Moya-Jones started her baby clothing company, Aden + Anais, out of necessity. In 2003, after moving from her native Australia to the US, Moya-Jones learned that she was going to be a first-time mom. Though she was living in a foreign country, she stuck to Australian motherhood traditions, which included swaddling babies in cotton muslin wraps. To her surprise, she couldn’t find the muslin wraps that were so common in Australia in New York.
“I thought, ‘How do Americans have babies without these?’” recalls Moya-Jones. That was her light bulb moment, and it wasn’t long before she found herself running Aden + Anais from her kitchen table at night while continuing her full-time job in sales at The Economist Group.
Today, Aden + Anais is sold in 63 countries around the world. Fans of the brand include parents, nurses, pediatricians, lactation consultants, industry experts, and celebrities. Moya-Jones never intended Aden + Anais to be a celebrity brand, though. Her goal was simply to introduce an essential product for all newborns.