Giselle Gyalzen Creates a Space for Beauty and Inspiring Ideas

Giselle Gyalzen is the owner of Rare Device, a San Francisco-based store and gallery specializing in “beautiful things to hold in your hands.” Every item in the shop has been selected for its usefulness, design, beauty, handmade quality, or all of the above. The goods carried by Rare Device come from all over the world but share an aesthetic that is modern and whimsical yet warm and inviting at the same time.

Rare Device also serves as a venue for monthly art shows and community events such as workshops, book signings, trunk shows, and kids’ events. The store and gallery is always looking to showcase talented, independent artists who have something to say. As the owner of Rare Device, Gyalzen enjoys being able to give these artists a platform to display their creativity.

Gyalzen, who previously worked in advertising, quit the corporate world after having her daughter in 2010. Months later, she heard that Rare Device founder Rena Tom and her partner Lisa Congdon were selling the business. She jumped at the chance, having always dreamed of running her own shop.


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