James Park is the co-founder and chief executive officer of Fitbit, a San Francisco-based company known for its wearable fitness devices such as the Zip wireless activity tracker and the Flex sleep wristband. A serial entrepreneur with a passion for building great products and companies, he previously co-founded Epesi Technologies and Windup Labs. He has also worked at Morgan Stanley, where he helped develop trading software and strategies for a quantitative trading fund, and CNET Networks, where he served as a director of product development and led the product management, design, and engineering for Webshots.
Fitbit is Park’s third startup. In 2007, he and co-founder Eric Friedman realized that modern sensors and wireless technology had the ability to enhance human health and fitness. Park, Friedman, and the rest of the Fitbit team are dedicated to creating products that fit seamlessly into people’s lives so that they can live a more active life and achieve their health goals.