Abraham Choe is the founder and CEO of Ulife, a Eugene-based company that specializes in officially licensed collegiate products. While he was attending the University of Oregon, he received a laptop as a gift from his family. A diehard Ducks fan, Choe headed to The Duck Store to buy a university-branded laptop sleeve. To his surprise, he couldn’t find one, so he adhered a University of Oregon decal sticker to a plain laptop sleeve.
That was Choe’s aha moment. He assembled a small team to help him bring his idea to life, and Ulife was born. Some friends and family members also agreed to invest in Ulife, setting the foundation for the company. Today, Ulife’s university-branded phone cases, travel pillows, protein shakers, and more are available at The Duck Store, The Mac Store, Walgreens, Just Sports, Made in Oregon, and PDX International.
Aside from promoting school spirit, Ulife gives back to students by donating to textbook funds.