Aihui Ong: How an Engineer Turned Her Passions Into a Thriving Business

Aihui Ong is the founder and CEO of Love With Food, a snack box subscription service that helps consumers discover organic and all-natural snacks while fighting hunger in America. Each month, members get a box of at least eight unique, hard-to-finds snacks delivered to their door. For every box sent, Love With Food donates a meal to a hungry child in the United States. Members get to choose from three different boxes: the tasting box (8 or more snacks), the deluxe box (16-20 snacks), and the gluten-free box (8-12 gluten-free snacks). All boxes contain organic or all-natural treats that are free of any artificial ingredients, trans fats, hydrogenated oils, and high-fructose corn syrup. Love With Food has been featured in Fast Company, InStyle, Real Simple, HLN, and more.

Ong’s entrepreneurial journey began several years ago. A successful engineer, she divorced her husband after suffering nearly 10 years of verbal abuse. With a heavy heart, she set out from San Francisco to travel the world for 12 months. During her travels, she encountered many people who were living in poverty, who had no access to clean food or water.

Ong still hadn’t found the solace she had hoped to find when she returned to America after a year of traveling. One day, she invited her best friend, Sharon, to have lunch with her. After complaining about her life, she learned that Sharon had breast cancer. Ong offered to cook for her, an experience that she says changed her life. Caring for Sharon helped Ong realize that she had nothing to be angry about because she was healthy.

Around the same time, another friend, Flora, started a stir-fry sauce business with her savings. But after failing to gain greater distribution, she had to close down her operation. Infuriated, Ong was determined to help passionate food makers like Flora avoid this fate and succeed in growing their business. Ong combined her passions, food and technology, to launch Love With Food and connect food producers with consumers.


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