Brook Harvey Taylor Proves Natural Beauty Products Can Be Innovative and Effective

Brook Harvey Taylor is the founder of Pacifica, a sustainable and creative natural beauty brand that’s overcoming the common perception that natural products don’t provide great results. Pacifica’s makeup, skincare, and perfumes work as well or better than any non-natural line, and all products are made without animal ingredients and animal testing.

Taylor began concocting her own fragrances from essential oils in her teens after reading Jitterbug Perfume by Tom Robbins. While attending college in Eugene, Oregon, she began studying aromatherapy with an aromatherapist who taught her all about natural fragrances and later gave her her entire library.

Taylor came up with the idea for Pacifica with her husband during a long drive home from a surfing trip. From the beginning, she believed that if she invested in the quality of her products and the fragrance experience instead of marketing, then fans of Pacifica would spread the word. Taylor’s hunch was correct, and the brand gained a loyal following steadily. Today, Taylor is a recognized leader in the natural beauty industry for formulating safe and innovative products.


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