Nicole Kersh Trusts Her Instincts

Successful entrepreneurs trust their instincts – and Nicole Kersh certainly trusts hers. As a 21-year old university student, she established her first company, 4cabling, in 2006. She manufactured and sold cabling and information technology accessories, a business partly inspired by her experiences with the family electric cabling business. She studied HTML to create her website and tracked it during university lectures.

As the company’s managing director, Kersh made 4cabling Australia’s leader in online information technology and data communications wholesaler. Her success was borne of her intense desire to become a successful business owner with her parents as her first role model.

Thus, when she sold 4cabling to private equity investors, she described it as heart-wrenching because the company was her baby. But Kersh continues to be involved in the Internet technology industry as she works as an e-commerce specialist.

Kersh has been recognized for her achievements with awards like the 2013 AFR Young Women to Watch, the 2012 winner of the Deloitte ‘Technology Fast 500’ Asia Pacific and Australia, and the 2012 Australian Institute of Management Young Manager of the Year, among others.


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