Wendy Wilson Bett refused to take an overseas post while working for Cadbury Schweppes. This resulted in her position being made redundant. Bett left the company thinking about her next step. She read an article about a Swedish baker who had moved to Edinburgh and made really delicious Swedish crispbreads. She visited the bakery and tasted the crispbreads for herself and was hooked.
Along with former Cadbury colleague Ian Tencor, Bett spoke with the bakery owner Peter Ljunquist about developing the brand Peter’s Yard. With the product, name, and logo already there, the challenge for the trio was how to market crispbreads considering that many people do not like them. Bett trusted her instincts about the products and began marketing them to delicatessens, specialty shops, and other places one usually finds crispbreads. Once they’ve got a couple of big names on board, it wasn’t too difficult to market the product.