Maisie Devine and Isaac Rothenbaum: “Lazy People” Are Their Target

Maisie Devine and Isaac Rothenbaum created what many considered as a job-hunting site for “lazy people” – Poacht – although it’s not as negative as it sounds. The duo built an online service that allows job seekers to discreetly yet directly inform prospective employers about their employment requirements upfront, such as desired salary, benefits, and corporate culture. The online service also works for the employers’ benefit because of the opportunity to gather information on shortlisted applicants that meet job-related criteria.

The result: The Poacht acts as an experienced personal recruiter that connects prospective employers and employees in an aggressive yet effective manner. When a match is made among the thousands of job application, the interested employers can then reach out to them via mobile means.

Devine and Rothenbaum has, indeed, re-engineered the hiring process with their Poacht platform. Both parties in the hiring loop will find it more discreet, more cost-efficient, and more results-effective in making the connections, thanks partly to fuzzy logic.

The duo and their team have developed a covert job search application with a sophisticated proprietary algorithm, which matches job hunters with open jobs via fuzzy logic. The algorithm can sort through thousands of job candidates on order to make as close a match as possible to the job description including the skills needed.

And the formula is successful. In its first 6 months, Poacht attracted over 250 employers including several Global 2000 companies and posted job listings by the thousands.

Maisie Devine majored in art history at Princeton University and was part of its women’s lacrosse team. She once attended a lecture by Kevin Plank, the CEO of Under Armour, and became interested in entrepreneurship.

Isaac Rothenbaum has a Bachelor of Arts degree in computer science and graphic design from Carthage College as well as a Master of Science degree in software engineering from Carnegie Mellon University.


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