Nancy Cruickshank: Beauty, Fashion and Technology Are Her Forte

In the modern world, women entrepreneurs can give their male counterparts a run for their money.

Nancy Cruickshank, a British entrepreneur, is one such woman!

She is a well-known presence in the international industries of beauty, fashion, and technology due to her numerous business ventures as well as her valuable assistance in launching many other start-ups created by her fellow entrepreneurs. So far, she has founded three start-ups. She is also the chief executive officer (CEO) of, a website specializing as a retailer of direct-sales beauty products, since 2012.

Born in London, her father was an employee of Revlon, which exposed her to the beauty industry from an early age. When she was 11, her parents decided to move to Hong Kong but she stayed behind in the United Kingdom; she attended a boarding school for her studies. She graduated with a degree in history from the University of Leeds.

Her professional career started when she became an employee at Condé Nast where she was involved in magazine and advertising sales. Her career grew until she became Condé Nast’s commercial director for online operations where she helped in launching the global publisher’s titles on the Internet, such as GQ and Vogue; both are now considered as top-rated websites in the publishing industry.

Her entrepreneurial ventures started when she launched, a property site, with her husband, Jim, in 2000. In the same year, she also founded Handbag, a portal that eventually became the #1 fashion and beauty website in the United Kingdom with over 1.5 million unique visits per month.

In 2006, Cruickshank sold Handbag Publishing Group to the National Magazine Company for £22 million, per reports in the media. While she stayed in the company for a year after the acquisition, she resigned to become the CEO of VideoJug, a website specializing in how-to videos in October 2007.

Her other career stints include Telegraph Media Group’s executive director of digital development; CEO of Weve; board member of the Cosmetic Executive Women Trade Organisation; and independent director on OnMobile.


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